Ulterior
For Ulterior, a technical apparel brand, we designed and built a website presenting its products and their details. We also developed a custom purchase system with variant selection, stock reservation and payment through PayPal.
Website preview: ulterior.es
We linked the technical details to marked points on the photograph of the jacket. Visitors explore them by clicking or tapping, and the explanation appears next to the selected detail.
A protective hood that can be removed when the conditions or the setting call for a cleaner profile.
Zipper details designed to support protection in rain and changing weather.
A technical shell construction built as the main protective outer layer.
A surface treatment that helps rain bead off the outer fabric.
A technical layer that supports comfort while keeping the jacket protective.
Technical Proof
Technical details, mapped to the shell.
The hardshell brings together removable coverage, sealed openings, layered construction, water resistance, and breathable protection in one restrained outer shell.
Product details
The cut, materials and details are presented through photographs of the product from different angles.
Visual Proof
The shell is quiet, but not generic.
The hardshell is the clearest product expression of Ulterior: simple in silhouette, technical in purpose, and restrained in how it presents itself.
Profile view 
Rear hood detail 
Back view
A custom purchase system.
For Ulterior we developed the purchase process and the order and stock handling behind it.
- Selection and payment
- The customer chooses the color, size and quantity and continues to payment through PayPal. The product selection is tied to the available stock.
- Stock management
- During a purchase the system temporarily reserves the selected quantity. Once payment is confirmed it deducts the quantity from stock; if the reservation is cancelled or expires, it releases it.
- Order overview
- The operator has a separate order overview for tracking order status and marking shipments. The system also sends email notifications automatically.
A display of the purchase interface; purchase is not enabled on this page.
Jackets
Waterproof Hardshell Jacket
295.00 €
The clearest Ulterior product: a technical shell made for everyday weather.
Colour
Size
Quantity